阿胶糕
 

DE­SIGNER: LEE­TAO

YEAR: 2021

阿胶糕在古代又名贵妃美容糕，属于宫廷御用的皇家珍品，具有补血养气、美容养颜的功效。典故中记载，古代四大美人里面，杨贵妃的皮肤最好，唐代诗人白居易也曾赋诗赞叹杨贵妃的皮肤，“春寒赐浴华清池，温泉水滑洗凝脂”

包装插画我们选用杨贵妃作为产品背书，并结合桃花与阿胶制作工艺过程，打造一个贵妃养颜必备的产品形象。宫廷园林窗与美人，构建包装立体空间，彰显东方之美的同时，也增加了产品趣味性，让产品更好的展现美的仪式感。

DONKEY-HIDE GELATIN CAKE, ALSO KNOWN AS IMPERIAL CONCUBINE BEAUTY CAKE IN ANCIENT TIMES, BELONGS TO THE ROYAL TREASURES USED BY THE IMPERIAL COURT. IT IS RECORDED IN THE ALLUSIONS THAT AMONG THE FOUR BEAUTIES IN ANCIENT TIMES, CONCUBINE YANG HAD THE BEST SKIN. THE TANG DYNASTY POET BAI JUYI ALSO WROTE A POEM TO PRAISE CONCUBINE YANG'S SKIN.