​呼吸宣言
 

DE­SIGNER: LEE­TAO

YEAR: 2020

呼吸宣言除醛品牌，净化盒是一款针对年轻租房/买房群体开发的一款产品。包装设计过程中深入挖掘“一份给自己的礼物”品牌理念。用心形的视觉语言强化品牌，镂空的设计给包装增加层次感，内部图案模仿产品除醛动态延伸，虚实对比中留给观者无限想象。包装的主色调从礼物中提炼出极致红与白色，温暖的极致红与简约现代的白色相互搭配，为更多消费者家庭带来健康和温暖。

Breathing Manifesto is a brand of aldehyde removal and purification box is a product developed for young renters/buyers. In the process of packaging design, we dig deep into the brand concept of "a gift for yourself". The brand is strengthened with a heart-shaped visual language. The hollow design adds a sense of hierarchy to the packaging. The internal pattern imitates the dynamic extension of the product to remove aldehydes. The contrast between the virtual and the real leaves the viewers infinite imagination. The main color of the packaging is the ultimate red and white extracted from the gift. The warm ultimate red and the simple and modern white are matched with each other, bringing health and warmth to more consumer families.