
DESIGNER: LEETAO
YEAR: 2021
杞里香.丝绸之路《天问》主题礼盒,这是一款来自4500米高海拔的青海原产冬虫夏草。我们延续丝绸之路的内核,挖掘丝路文化,贯穿多款包装,形成系列化的陈列与展示,让包装成为文化与产品的载体。
冬虫夏草礼盒取霍去病打通河西走廊的故事。在礼盒上描绘一副在恶劣环境下,霍去病带兵打战的场景,与主题“天问:即使环境艰难,需要翻越高山,也要不断进行探索,追梦的精神,也表达欲与天公试比高的信念。”的理念相呼应。展现品牌精选品质的溯源之旅。
Qi Lixiang. Silk Road "Tianwen" theme gift box, this is a Cordyceps sinensis originating from Qinghai at an altitude of 4500 meters. We continue the core of the Silk Road, explore the Silk Road culture, run through a variety of packaging, form a series of displays and displays, and make packaging a carrier of culture and products.
The story of the Cordyceps sinensis gift box taking Huo Qubing to open the Hexi Corridor. The gift box depicts a scene of Huo Qubing leading troops to fight in a harsh environment, with the theme "Tianwen: Even if the environment is difficult and it is necessary to climb the mountains, we must continue to explore, pursue the spirit of dreams, and express our desire to compare with the test of heaven." High belief.” echoes the concept. A journey to trace the origin of the selected quality of the brand.
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