汤臣倍健 “字母药丸瓶”
 

DE­SIGNER: LEE­TAO

YEAR: 2022

我们从产品的本质出发，将药丸本身放大，将其塑造成一个独特而富有辨识度的包装品牌符号。设计的灵感源于产品的核心元素，即药丸，我们致力于创造一种独特的视觉体验，使其成为品牌的标志性形象。

与此同时，我们将产品品名的首字母与药丸形状巧妙结合，创造出独特的字母药丸瓶。这不仅为品牌赋予了独有的标识符号，也强化了产品与品牌之间的紧密联系。这种结合形成了一种视觉上的统一感，使得消费者能够迅速识别并记住品牌。

The initial intention of the design is to start from the core element of the product—the pill—and create a unique and easily recognizable brand symbol. By enlarging the shape of the pill, we aim to generate an intuitive and distinctive visual experience, forming the iconic image of the brand.

Simultaneously, we cleverly combine the initial letters of the product name with the shape of the pill to craft a distinctive letter pill bottle. This not only provides the brand with a unique identifier but also strengthens the connection between the product and the brand, creating a visual consistency that enables consumers to quickly identify and remember the brand.