黑枸杞
 

DE­SIGNER: LEE­TAO

YEAR: 2019

​从品质到有趣，从文化到年轻

产品定位：新年轻，新养生，新滋补。

破局符号：寻找黑枸杞大果之旅

视觉对策：结合（热气球）眺望，（划船）寻找，（登月）探索等

三个画面构建一个美味的枸杞世界。

强烈的蓝与红对比配色。

贴合品牌目标：年轻用户群体，同时加强产品系列感，凸显差异化。

From quality to fun, from culture to youth Product positioning: new youth, new health, new nourishment. The game-breaking symbol: a journey to find the big black wolfberry fruit Visual strategies: combine (hot air balloon) observation, (boating) search, (moon landing) exploration, etc. Three pictures build a delicious world of wolfberry. Strong blue and red contrasting color scheme. Fits the brand goal: young user group, while strengthening the sense of product series and highlighting differentiation.