花茶系列包装设计
 

DE­SIGNER: LEE­TAO

YEAR: 2019

杞里香在线上滋补领域以品质和亲民的价格占领了头部市场。

但消费方式改变和市场跟风，原有产品形象已经不足以承载未来的战略需要。

青柠从包装出发，从新定义滋补行业的品牌基调，摆脱市场老旧传统滋补形象，

以全新的产品面貌与市场拉开差异化，从而增强品牌识别度，拉近消费者情感联系，提高用户忠诚度。

Qilixiang has occupied the leading market in the online nutritional field with its high quality and affordable price. However, as consumption patterns change and the market follows suit, the original product image is no longer sufficient to meet future strategic needs. Lime starts from the packaging, redefines the brand tone of the nourishing industry, and gets rid of the old traditional nourishing image in the market. Differentiate yourself from the market with a brand-new product appearance, thereby enhancing brand recognition, bringing consumers closer to emotional connections, and improving user loyalty.